Leaked image of the new Sigma 50mm f/1.4 DG DN lens

In early February Sigma will announce this new 50mm f/1.4 GD DN lens for Sony E and Leica L mount. And this is the first leaked image of the new lens!

50mm F1.4 DG DN｜Art specs:

  • Lens construction: 14 elements in 11 groups
  • Shortest shooting distance: 45cm
  • Maximum magnification: 1:6.8
  • Number of aperture blades: 11 (circular aperture)
  • Filter diameter: 72mm
  • Size: 78.2 x 109.5mm (L mount)
  • Weight: 670g
  • Lens hood: LH782-02
  • Lens cap: LCF-72 III

Yosuke Yamane from Panasonic talks about the future of AI on cameras, the L2 collaboration and more

Dpreview had a chat with Yosuke Yamane from Panasonic.

About Video:

‘Mirrorless, which has a strong affinity with video, is used in a wide range of applications, from professional video production, such as cinema production, to individual video production, such as YouTube. We believe that the need for individual video production will increase in the future.’

He also talked about the AI implementation on cameras:

Artificial Intelligence (AI) could also play an increasing role in workflows, he suggested. ‘If cameras automatically reflect the intentions of creators through AI – such as AF, which is already being used with AI – as well as color, exposure, and framing, we believe that shooting mistakes will be greatly reduced in the future, and this will contribute to reducing shooting time.

‘Furthermore, we believe that using AI in editing will make workflows more efficient. In terms of the overall workflow, one-man-operation creators spend a great deal of time editing, and if they can automatically edit as the creators intend with one push, I think they will be able to produce more and more attractive content, which will broaden the field for creators.’

The idea of the camera being able to anticipate what you’re trying to achieve could have benefits for people less familiar with dedicated cameras, he suggested. ‘By combining Micro Four Thirds with AI and other technologies, we hope to convey the advantages of cameras to casual users.’

About the L2 partnership:

He went on to clarify that the L² Technology is a closer partnership, covering a wider range of topics, that will see the Lumix and Leica brands share resources and technology throughout the development process.

Panasonic Japan warns the S5II will be in short supply due to higher than expected preorder numbers

Panasonic Japan issued the following warning:

Thank you for using Panasonic products.

We have received orders for the LUMIX “DC-S5M2”, a full-frame single-lens camera scheduled to be released on February 16th, which greatly exceeded our expectations. may not be delivered on the same day as the release date.
In addition, customers who make reservations in the future may take some time to deliver the product after its release.
We sincerely apologize for causing a great deal of inconvenience to our customers, who are looking forward to our products, and to all concerned.
In order to meet the expectations of our customers, we will do our best to deliver as soon as possible, so we appreciate your understanding.