Panasonic introduced its first Digital Single Lens Mirrorless camera the LUMIX G1 to revolutionize the entire camera market in 2008.Since then, the company has been developing epoch-making cameras and lenses with cutting-edge features in a small package to defy old stereotype. These LUMIX cameras and lenses are highly acclaimed as a tool for capturing the world through the eyes of professionals.As a pioneer of the industry, Panasonic is now ready to challenge the new field, a full-frame mirrorless camera system, to open a new chapter of LUMIX history.

Panasonic posted this image with the following text:

Whatever the challenge, professionals get results. To capture that fleeting moment in often challenging locations,  you may have to bide your time with camera at the ready.

Countless modifications and repeated prototyping are needed  to finally arrive at the ideal shape with a reassuringly stable grip, a form refined enough to shoot for long periods and to carry, a design suitable for any location.

Soundimagesplus shared his interesting thoughts about the L-mount. I am only sharing the final conclusion here:

It’s impossible to know whether Panasonic can penetrate the Canon / Nikon professional market. They will certainly have to prove themselves to working photographers, whose concerns are about reliability and the overall robustness of the system. I’m certainly thinking that we may well be talking about 5 years down the line. However if Panasonic can get a working 8K hybrid camera out for the Tokyo Olympics, then that may speed things up. Lets not forget that 8K provides for 36MP stills, via video ‘grabs’, which may mean that when that emerges we will all be shooting on video and sorting out the stills later.
The said S1R does seem to be what I hoped. A ‘Full Frame’ G9. So will the L Mount rule? Well for me the answer is yes it will and I suspect that if Panasonic get it right, it will for lot’s of other people too.

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You can join the new L Full Frame Facebook group if you plan to buy this camera. There you can discuss all features and tests once it’s released!

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A one hour video discussing the Panasonic FF & m43 future with Lumix Ambassadors Shiv Verma and Don Komarechka.

Lensvid posted this video interview with Stephan Daniel from Leica:

Stephan Daniel confirmed that they started talking with Panasonic about 2.5 years ago before Sigma joined the partnership (called the L-mount alliance – a name which we are hoping will change in the future), from our
talk with Mr. Kazuto Yamaki, the CEO of Sigma it seems that Panasonic was in contact with both Leica and Sigma separately before the actual alliance was formed and each company didn’t know about the other until a later stage.

Lumix Ambassador Bernard Bertrand shares his thoughts and hopes for the upcoming LUMIX S