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LUMIX S – Opening a new chapter of LUMIX history

Panasonic introduced its first Digital Single Lens Mirrorless camera the LUMIX G1 to revolutionize the entire camera market in 2008.Since then, the company has been developing epoch-making cameras and lenses with cutting-edge features in a small package to defy old stereotype. These LUMIX cameras and lenses are highly acclaimed as a tool for capturing the world through the eyes of professionals.As a pioneer of the industry, Panasonic is now ready to challenge the new field, a full-frame mirrorless camera system, to open a new chapter of LUMIX history.

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