Red Dot Camera Talk: Leica SL System with Live Q&A

David Farkas and Josh Lehrer discuss the Leica SL System, including the SL (Typ 601), SL2 and SL lenses. They’ll be taking questions live during the stream and offering up tips on how to get the most out of Leica’s professional mirrorless system cameras. Both David and Josh have been shooting extensively with the SL System since it launched in 2015.

SIGMA fp, SIGMA 14-24mm F2.8 DG DN | Art and SIGMA 24-70mm F2.8 DG DN | Art receive TIPA World Awards 2020.

Press text:

SIGMA fp, SIGMA 14-24mm F2.8 DG DN | Art and SIGMA 24-70mm F2.8 DG DN | Art receive TIPA World Awards 2020.

The SIGMA Corporation is pleased to announce that ―The world’s smallest and lightest full-frame mirrorless digital camera “SIGMA fp”, the definitive wide-aperture ultra-wide-angle zoom lens “SIGMA 14-24mm F2.8 DG DN | Art” and the definitive large-diameter zoom lens “SIGMA 24-70mm F2.8 DG DN | Art” for mirrorless cameras―have won TIPA World Awards 2020.

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The SIGMA fp is the world’s smallest and lightest “pocketable” mirrorless full-frame cameras, one that offers ease-of-use and the ability to easily switch between still and video shooting modes. Its flexibility extends to easy adaptability to numerous accessories for both still and video use and on-board customization controls that allow for nuanced personalization of every subject and scene. Cinema camera user interfaces allow the user to move recordings straight to video production settings.

For more information:  https://www.sigma-imaging-uk.com/cameras/fp/

2. SIGMA 14-24mm F2.8 DG DN | Art
Name of Award : BEST MIRRORLESS WIDE ANGLE ZOOM LENS

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The SIGMA 14-24mm F2.8 DG DN | Art lens attains edge-to-edge sharpness, no easy task when it comes to the complex optical formulas that a superior wide zoom requires. The result is impressive resolution that suppresses chromatic aberrations, plus there is a newly developed Nano Porous Coating that minimizes the effects of
strong incident light such as flare. A water and oil repellent coating on the front element ensures that the lens can be used in even the most challenging environments.

For more information:  https://www.sigma-imaging-uk.com/lens-item/14-24mm-f2-8-dg-hsm/

3. SIGMA 24-70mm F2.8 DG DN | Art
Name of Award : BEST MIRRORLESS STANDARD ZOOM LENS

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For further assistance please contact Sigma Imaging (UK) Ltd Service Department by email: service@sigma-imaging-uk.com or telephone: 01707 329 999

We appreciate your continued support for our company and products.

SIGMA set about to design a standard zoom lens that takes full advantage of mirrorless camera capabilities and has succeeded admirably with this large-aperture zoom. Lens size and weight have been reduced plus uniform and high-resolution capture are delivered
from the centre to the edges throughout the entire zoom range. The lens is also compatible with Eye-Detection AF, a feature often available in mirrorless models that can deliver high-precision focusing for portrait photography.

Panasonic confirms they will launch new affordable FF cameras but still insists no APS-C L-mount is on the roadmap

The french website Photorend interviewed Yosuke Yamane, Director of Imaging Business Division at Panasonic:

Panasonic has 10% market share in the $3,000 camera segment:
These three models are offered at more than € 3,000, which has enabled us to obtain more than 10% of the market for full-size mirrorless (for the range of devices over € 3,000). It is in line with expectations and we are satisfied with the results.

Best selling S cameras:
among our three models, the S1 is the one that sells the most (in terms of quantity), because its price is affordable. However, S1H sales are higher than expected due to its significant appeal to the video and film industry. The S1R sells less than the S1, but allows us to mark our intentions for the industry, especially for professional photographers. Rather than chasing numbers, we would like to convey the message of our determination in the development of photography.

2020 market forecast:
The full-size hybrid market will experience greater growth this year. Compact or SLR cameras will be on the decline.

More affordable full-format device:
we would like to expand the product line, and you should wait for the next announcements from Lumix cameras.

French market goal:
we want to become number 1 for full format hybrid cameras on the French market.

APS-C L-mount camera is not coming:
our strategy is very clear: we will strengthen the Micro 4/3 mounts and the L mount in full format. A small L-mount sensor could cause confusion on the market. We have two sizes of sensors. If we have three, this could cause confusion, so we will not develop an APS-C version of the L-mount and will focus on the full screen.

Panasonic considered making the L-mount compatible with m43 lenses:
Sony’s E-mount supports both APS-C and full frame, but we don’t expect a large number of users using large, full frame lenses to turn to small Micro 4/3 sensors. A common Micro 4/3 and full format system therefore makes little sense.
We understand this request and we seriously considered the issue when we developed our full format cameras to offer a unified format for full format and Micro 4/3 sensors, but we decided not to do it because we think it would does not bring great added value for the user.

Covid 19 effects:
we are trying to minimize the damage caused by the Covid-19 [Response dated March 5, 2020. Editor’s note]. We have a production site in China, but near the eastern coast, towards Taiwan, so the damage is not as great as in other cities; 80% of the employees have already returned to the factory, but some suppliers still have difficulties. In these circumstances, we try to minimize the damage. Camera factories in China are starting to operate again right now.