The French magazine Phototrend had a chat with MR. Toshiyuki Tsumura , Executive Vice President and Director of Panasonic ‘s Imaging Business Unit. Here are a couple of take always:

About the Lumix financial he didn’t say much:

the performance of our Imaging division is steadily improving globally.

In terms of investment and R&D, what share does Micro 4:3 represent today compared to full-frame?

Our core strategy is to meet the diverse needs of creators with two mounts: full-frame and micro 4:3, each with distinct features. From an R&D and investment perspective, we will develop and evolve the latest technologies common to both systems, with the exception of the image sensor. We want to improve the development of both systems in the long term, offering full format for those looking for great expressiveness and 4:3″ for those looking for mobility and speed.

Compact L-mount lenses coming:

I believe it is important to enhance the full-frame lens lineup and develop compact lenses suitable for the small Lumix S9 body for now.

About developing new fixed lens cameras with large sensors:

As compact cameras with integrated lenses become more popular, we will continue to consider user needs in this category.

LUMIX S5iiX VS S1Rii

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Sigma BP Makes the Case for Minimalism Over Everything (ThePhoBlographer).
Panasonic Lumix S1R II Review (Photographyblog).
Best and Worst Camera Accessories Ranked (Matti Sulanto).
Panasonic Lumix S9 vs. Sigma BF [Deutsch] by ValueTech.

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TTartisan announced this dual bokeh Cine L-mount lens you can preorder at BHphoto, Amazon, TTartisan, FotoErhardt.

Here is a review that explains what’s so unique with this lens:

Mapcamera shared the top 20 best-selling cameras from April 2024 to the end of March 2025. Only one L-mount camera made it into the top:

1. Fujifilm X100VI
2. Sony a7CII
3. Fujifilm X-T50
4. Nikon Zf
5. Fujifilm X-T5
6. Canon EOS R5 Mark II
7. Nikon Z6III
8. Ricoh GRIIIx
9. Sony a7IV
10. Canon EOS R6 Mark II
11. Nikon Z50II
12. Nikon Z8
13. Sony a7RV
14. Fujifilm X-M5
15. Ricoh GRIII
16. Panasonic LUMIX S9
17. DJI Osmo Pocket 3
18. OM SYSTEM OM-1 Mark II
19. Nikon Zfc
20. Sony ZV-E10

And here are the top 20 of the USED camera sales:

1. Sony ZV-II
2. Canon EOS R5
3. Nikon Z f
4. Nikon Z fc
5. Nikon Z50
6. Sony α7C II
7. RICOH GR III
8. FUJIFILM X-T5
9. Nikon Z6
10. Nikon Z6II
11. OM SYSTEM OM-1
12. Sony a6400
13. Nikon Z5
14. Sony a7C
15. RICOH GR IIIX
16. SONY a7RIII
17. Canon EOS R6
18. Canon EOS RP
19. Sony a7RV

So folks, quick poll:

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Seems like the camera has something to do with this one 😉

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