Panasonic is going to restructure the Lumix brand?

Nikkei has posted an interesting “rumor” about Panasonic plans with the Lumix camera brand:

  1. Because of the difficult environment Panasonic plans to do a “structural reform” of the business.
  2. Nikkei writes that this could end in a “collaboration with other companies“.

Sounds like there is a chance they might separate the Lumix brand into a new company with partners (like Olympus is doing). But I guess it might be a different solution: Right now the L-mount partners are allied with separate businesses and ideas. Some kind of more advanced partnership with Leica and Sigma to cut costs and develop L-mount gear together makes sense.

via 43rumors

L-mount news roundup…

Voigtlander Vintage Lenses on the Panasonic S1 – A Filmmaker’s Review (4K)

Plenty of L-rumors readers images on our L-mount Facebook Group.
Lumix S1H vs GH5 Live Photo Comparison (Stronz Vanderploeg)
LUMIX Live : Underwater Special
CineD had chat with Matthias Bollinger to discuss the S1H ProRes RAW
Enhance Your Creativity with the New Lensbaby OMNI Flare Expansion Pack (Explora).

Panasonic S1R at Amazon, Adorama and BHphoto. In Europe at Calumet DE, ParkCameras, Jessops.
Panasonic S1 at Amazon, Adorama and BHphoto. In Europe at Calumet DE, ParkCameras, Jessops.
Panasonic S1H at Amazon, BHphoto. Adorama. FocusCamera. Park UK.
Panasonic 24-70mm f/2.8 S lens at Amazon, BHphoto. Adorama. FocusCamera. Park UK.
Panasonic 50mm f/1.4 S at Amazon, Adorama and BHphoto. In Europe at Calumet DE, ParkCameras, Jessops.
Panasonic 24-105mm f/4.0 S at Amazon, Adorama and BHphoto. In Europe at Calumet DE, ParkCameras, Jessops.
Panasonic 70-200mm f/4.0 S at Amazon, Adorama and BHphoto. In Europe at Calumet DE, ParkCameras, Jessops.



Interview with Panasonic’s Director of Imaging Business Unit: Makes it clear a S1H successor isn’t far out!

CineD published a full interview with Panasonic’s Director of Imaging Business Unit. The English translated text of the interview can be read on their site.

Through COVID-19, the possibility of taking photos outside has been clearly reduced. And the demand for watching videos as well as making videos and releasing them from home will increase. Therefore, the G100, for example, which has a V-Log feature, the S1H update to output ProRes with the Ninja, or the LUMIX live streaming – we will help our customers enjoy motion pictures by using LUMIX. Also, we are trying to improve how we share new information. We have already introduced the G100 and the S5 via online channels. This was the first experience for LUMIX. And, since our customers might have difficulties with trying out our real products currently, we are creating workshops with influencers and reviewers, in order to inform you about our new products and their features.

We are targeting traveling Vloggers with the G100, yet, right now it’s quite difficult to travel, so we were worried before its introduction. But many Vloggers are releasing their own home videos, so the actual sales are much better than expected. We think it’s the selfie mode or the OZO Audio function, which supports the creation of videos, that are well accepted.

The S1 is handled as a stills image/video hybrid camera. It is more on the professional side, robust and resistant to environmental influences. Also, as a function for stills images, it has one rank higher image stabilization, and we considered deeply and tried/challenged to make it better especially for the viewfinder and shutter function. Therefore, the target audience is different than the audience of the S5, which targets a wider range of users. There are, however, some parts of the video functions that overlap with the S5 and the S1, so there may be some competition, but I think that these two models will broaden the range of target users, in general.

Of course, we are thinking about a successor model to the S1H. Regarding the video performance of the S1H’s successor model, I am thinking of one rank higher, so I think that the technical difficulty will become even higher, too. We are continuously developing technologies regarding heat dissipation, and we hope to develop this technology will make it an attractive product.

Nearly 3.5 years have passed since the launch of the GH5, and many customers are still purchasing GH5, but many creators still shoot movies in a Micro Four Thirds format. As I have assured many times, we will continue to develop products for Micro Four Thirds as well as Full Frame to meet the needs of a wide range of creators. Regarding the replacement model for the GH camera that you asked about, I will inform you but the information may be spread. Of course, we are considering it, and we look forward to seeing you there.

We are currently exploring the future potential and marketability of 8K, and continue to develop technologies for the future and the expanding needs of the market. I feel like the needs of the market are a little behind from what I thought 3 years ago.

Panasonic announces new firmware update programs for the LUMIX S1, S1H and S1R

Panasonic announces new firmware update programs  for the LUMIX S1, S1H and S1R

Press text:

2nd September 2020 – Panasonic has announced that it will be releasing new firmware update programs for its LUMIX full frame mirrorless cameras – S1, S1H and S1R – to enhance functions and usability by the end of 2020.

The new firmware enables the LUMIX S1R to record 5K video, making the most of its high-resolution image sensor.

In addition, the enhanced AF technology and performance of the new LUMIX S5 will also be available on the S1, S1H and S1R. The upgraded AF notably excels in detection of people and movement. In addition to eye, face, and body AF, the head is also separately recognised by real-time detection technology to provide even more precise focusing. The cameras will keep tracking the subject even if they move quickly, turn their back to the camera, tilt their head or move far away.

Improvements to the DFD technology have also enhanced AFC, which enables users to keep tracking small or fast-moving subjects to capture them in crisp focus. These updates benefit users in both photo shooting and video recording scenarios.

Panasonic continues to develop its technology and apply the achievement not only to new products, but to those already released via firmware update in a continuous commitment to its users.