Massive Labor Day Savings: Huge Discounts on Storage & Accessories!

The Labor Day Deals are now running on those special pages at BHphoto, Amazon and Adorama. You save on a ton of storage:

L-mount deals:

Storage and card deals:

L-mount news roundup


Is the Brightin Star 28mm Worth It? (Or is cheaper better?)

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Panasonic Lumix S1 II Praxistest – Vollformat-Hybridkamera für Foto & Video (Foto Leistenschneider)
Lumix S 24-60mm f/2.8 – The Zoom Lens I Can’t Put Down (Pav SZ).
10 Things You Didn’t Know About Your LUMIX Cameras (Matthew Dangyou)
TinType Portraits, Matthew Stella Keeps Traditonal Techniques Alive (42West)
I’ve owned every single Lumix G Series and S Series camera – Current lineup (Reddit).
The Future of Filmmaking: Bild Expo 2025 (Explora)

Share rumors here:  this contact box, Signal, Telegram, or contact me via lrumorscameras@gmail.com. Thanks!
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Sigma BF – I Got Fooled!


The Everything LUMIX S9 Podcast (Q&A Answered!)

2024 Global Camera Shipments: Panasonic Rises

The Nikkei Industry Map 2026 has revealed the 2024 camera market share by units for each manufacturer.

  1. Canon: 3.53 million units (43.2%)
  2. Sony: 2.33 million units (28.5%)
  3. Nikon: 960,000 units (11.7%)
  4. Fujifilm: 740,000 units (9.0%)
  5. Panasonic: 280,000 units (3.4%)
  6. OM Digital: 160,000 units (1.9%)
  7. Ricoh Imaging: 70,000 units (0.8%)

In 2023 the numbers were as following:

  1. Canon: 3.34 million units (46.5%)
  2. Sony: 2 million units (27.9%)
  3. Nikon: 810,000 units (11.3%)
  4. Fujifilm: 430,000 units (6.0%)
  5. Panasonic: 260,000 units (3.6%)
  6. OM Digital: 180,000 units (2.5%)
  7. Ricoh Imaging: 60,000 units (0.8%)

Basically all manufacturers except OM Digital managed to increase the numbers of cameras sold. In general global shipments of digital cameras in 2024 were up for the first time in seven years. Panasonic sold MORE cameras but decreased the market share by 0,2%.

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via DClife

Exclusive: First Leaked Image of the Bokeh King – Sigma 135mm f/1.4

For the first time ever, Sigma has built a lens that no one else dared to create — a true BOKEH King, designed to rule them all. Introducing the Sigma 135mm f/1.4 for Sony E and Leica L-mount. With a massive 105mm filter thread and weighing 1350g, this isn’t exactly a lightweight lens — yet it’s still 300g lighter while matching the size of Sigma’s other legendary 105mm prime.

Why choose this over a “classic” 85mm f/1.4?

  • Delivers nearly one-third the depth of field, creating dramatically stronger bokeh.
  • Makes background separation effortless for portraits.
  • If needed, you can shoot from farther away, making it less intrusive.
  • In crop mode, it transforms into a 200mm f/1.4, perfect for indoor concerts and even sports photography

Here is a quick size comparison with he Sigma 105mm f/1.4 and Sigma 85mm f/1.4:

Sure, it’s heavier and bulkier — but after seeing sample shots, I can confirm this lens delivers absolutely breathtaking results. And since most of the weight sits close to the mount, it’s surprisingly well-balanced and not tiring to handle over longer sessions. Stay tuned on L-rumors.com — this one’s going to be exciting!

Sigma 135mm f/1.4 – Key Specs
  • Full-frame autofocus lens
  • 105mm filter thread
  • Weight: ~1320g
  • Classic black finish
  • Removable tripod collar
  • Available for Sony E and Leica L-mount
  • Announcement: September 9

Sigma 135mm f/1.4 preorder links (open on Sept 9): BHphoto, Adorama, Amazon, Fotoerhardt, Calumet, Fotokoch, WexUK.