Sigma 135mm f/1.4 preorder links at BHphoto, Adorama, Amazon, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 35mm f/1.2 II preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 20-200mm f/3.5-6.3 preorder links at BHphoto, Amazon, Adorama, Fotokoch, Fotoerhardt, Calumet, WexUK, Clifton.
Sigma 28-45mm T2 Cine Zoom Lens with AF preorder at BHphoto. Adorama.

Reviews and hands-on:
Introduction at Explora. ART 135mm F1.4 DG Impression by Ara Coutts. ART 135mm F1.4 DG Impression by Marc Haers. 35mm Impressions by Abigail Steed. 35mm Impressions by Yuichiro Fujishiro. 20–200mm Impression by Herve Rannu. 20–200mm Impression by Syuhei Inoue.

Youtube reviews:

135mm f/1.4:

35mm f/1.2:

20-200mm:

Last week, a German YouTuber shared images of an unreleased compact cine camera fitted with a Viltrox PL-to-L mount adapter. After realizing the mistake, he re-uploaded the video with a larger blurred area to hide the details. Still, two key claims remain:

• The camera will be announced this week.
• He claims it’s neither a Canon nor the Lumix S1HII.

If this wasn’t just a diversion, the camera could be Panasonic’s upcoming full-frame model designed to rival the Sony FX3. I first heard whispers about such a camera back in April, though nothing was confirmed since then. It’s possible that it will feature the new S1II’s 24MP partially stacked sensor.

What do you think?

The Truth about the Lumix S1II | Over Hyped or Over Hated

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
I Spent 4 Months Traveling With My Camera, Here’s What I Learned (42West)
Indie Revolution: Mastering the Art of Building and Scaling Films That Matter: Bild Expo 2025 (Explora)
LUMIX Live: Let’s Chat
After 8000 hours with the Lumix S9…here’s what I think (Mark-Christian KC)
LUMIX S1II: Time to retire Magic Lantern? ARRI LogC, anamorphic stabilization, and much more! (Anamorphic Channel).

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The Nikkei Industry Map Financial Yearbook includes detailed shipment data for Japanese mirrorless camera manufacturers, offering an exact breakdown of the global camera market:

2024

1. Canon: 2.05 million units
2. Sony: 1.63 million units
3. Nikon: 760,000 units
4. Fujifilm: 490,000 units
5. Panasonic: 160,000 units
6. OM Digital: 130,000 units

2023

1. Canon: 1.96 million units
2. Sony: 1.53 million units
3. Nikon: 630,000 units
4. Fujifilm: 380,000 units
5. Panasonic: 140,000 units
6. OM Digital: 120,000 units

2022

1. Canon: 1.54 million units
2. Sony: 1.25 million units
3. Nikon: 530,000 units
4. Fujifilm: 360,000 units
5. Panasonic: 140,000 units
6. OM Digital: 140,000 units

2021

1. Sony: 1.4 million units
2. Canon: 1.17 million units
3. Fujifilm: 400,000 units
4. Nikon: 290,000 units
5. OM Digital: 200,000 units
6. Panasonic: 180,000 units

Mirrorless Market Trends (2021–2025)
The figures discussed here refer specifically to mirrorless camera shipments, excluding DSLRs and compact digital cameras. From 2021 through 2025, the data shows a clear upward trend in the mirrorless market.
Nikon, in particular, has steadily increased its shipments—gaining roughly 100,000 units each year.

According to the Nikkei Industry Map, Canon reclaimed the top spot from Sony in 2022. By 2024, Canon’s mirrorless shipments alone surpassed 2 million units, solidifying its dominance. Sony remains stable but hasn’t shown much aggressive growth recently. Perhaps it’s time for Sony to move beyond incremental updates and introduce more innovative, cutting-edge models.

Fujifilm rebounded past 400,000 units in 2024, while Panasonic and OM Digital continue to trail behind the top four manufacturers.

Panasonic did not manage to noticeably increase their sales. Hopefully the launch of the new S1rII and S1II will change this.

–

via DClife

At this point, it’s still unclear whether DJI truly plans to announce a new L-mount Full Frame camera. There are a couple of red flags suggesting the teaser might be fake:

• The teaser ends with “EST” instead of “EDT” — unlike DJI’s official promos for the Mini Pro drone, which all use the correct timezone.
• It would be highly unusual to reveal a new L-mount cine camera after the IBC show, especially when both Canon and Nikon are set to unveil their cine models during the event on Sept 9/10.

For now, I’d say there’s only a 25% chance this rumor turns out to be true. What’s more realistic is the new that the German Youtuber is indeed testing a new L-mount Cine camera! But it could be from Panasonic or Blackmagic.