The Nikkei Industry Map Financial Yearbook includes detailed shipment data for Japanese mirrorless camera manufacturers, offering an exact breakdown of the global camera market:

2024

1. Canon: 2.05 million units
2. Sony: 1.63 million units
3. Nikon: 760,000 units
4. Fujifilm: 490,000 units
5. Panasonic: 160,000 units
6. OM Digital: 130,000 units

2023

1. Canon: 1.96 million units
2. Sony: 1.53 million units
3. Nikon: 630,000 units
4. Fujifilm: 380,000 units
5. Panasonic: 140,000 units
6. OM Digital: 120,000 units

2022

1. Canon: 1.54 million units
2. Sony: 1.25 million units
3. Nikon: 530,000 units
4. Fujifilm: 360,000 units
5. Panasonic: 140,000 units
6. OM Digital: 140,000 units

2021

1. Sony: 1.4 million units
2. Canon: 1.17 million units
3. Fujifilm: 400,000 units
4. Nikon: 290,000 units
5. OM Digital: 200,000 units
6. Panasonic: 180,000 units

Mirrorless Market Trends (2021–2025)
The figures discussed here refer specifically to mirrorless camera shipments, excluding DSLRs and compact digital cameras. From 2021 through 2025, the data shows a clear upward trend in the mirrorless market.
Nikon, in particular, has steadily increased its shipments—gaining roughly 100,000 units each year.

According to the Nikkei Industry Map, Canon reclaimed the top spot from Sony in 2022. By 2024, Canon’s mirrorless shipments alone surpassed 2 million units, solidifying its dominance. Sony remains stable but hasn’t shown much aggressive growth recently. Perhaps it’s time for Sony to move beyond incremental updates and introduce more innovative, cutting-edge models.

Fujifilm rebounded past 400,000 units in 2024, while Panasonic and OM Digital continue to trail behind the top four manufacturers.

Panasonic did not manage to noticeably increase their sales. Hopefully the launch of the new S1rII and S1II will change this.

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via DClife

At this point, it’s still unclear whether DJI truly plans to announce a new L-mount Full Frame camera. There are a couple of red flags suggesting the teaser might be fake:

• The teaser ends with “EST” instead of “EDT” — unlike DJI’s official promos for the Mini Pro drone, which all use the correct timezone.
• It would be highly unusual to reveal a new L-mount cine camera after the IBC show, especially when both Canon and Nikon are set to unveil their cine models during the event on Sept 9/10.

For now, I’d say there’s only a 25% chance this rumor turns out to be true. What’s more realistic is the new that the German Youtuber is indeed testing a new L-mount Cine camera! But it could be from Panasonic or Blackmagic.

This German Youtuber claims he is testing a new Cine camera. And from the images it’s clear he is using a Viltrox PL-to-L mount adapter:

The camera has the compact footprint and familiar shape of Sony’s FX3. But the real mystery is: who built it? Yesterday I floated a wild rumor suggesting it could be DJI’s first step into this segment. Still, more realistic contenders might be Panasonic or Blackmagic.

What do you think about this?

And here we go again — fresh DJI mirrorless camera rumors are making the rounds! While nothing is confirmed yet, here’s what’s currently being whispered…

• DJI mirrorless camera will be announced on Sept 15
• It is a Full Frame L-mount camera
• Boxy shape like the Sony FX3
• integrated electronic viewfinder in the corner of the camera
• Hasselblad X2DII color science and menu interface

The spruce didn’t want to share specs yet but I guess it could use the 44MP sensor of the DJI Ronin or the partially stacked sensor of the Lumix S1II.

To be clear, this is still a wild rumor — and it’s been floating around since last year. So take it with a grain of salt.
But if it turns out to be true, it would be huge news for the entire L-Mount alliance — bringing a bold, innovative player like DJI into the mix.

What do you think? Could this actually happen?

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Source: DJI-rumors.com and DJI Facebook group