It’s official: Viltrox joined the L-mount alliance!

Chinese lens manufacturer Viltrox has officially joined the L-Mount Alliance, becoming the 10th member of the group originally formed by Leica, Sigma, and Panasonic in 2018.

While no new L-mount lenses were announced today, it’s likely that Viltrox will soon adapt several of its popular E-mount lenses to native L-mount versions. Stay tuned!

New Sigma 200mm reviews

Preorders: Sigma 200mm f/2.0 at BHphoto, Amazon, Adorama, FotoKoch, FotoErhardt, Calumet, WexUK.

PCmag tested the lens and concluded:

The Sigma 200mm F2 DG OS Sports is a stunner, both in terms of the images it captures and the speed and accuracy with which it focuses. And while it’s more expensive than pro zooms at $3,299, it leaves nothing to be desired. Photographers who cover indoor sports in venues with so-so illumination will appreciate its aperture, and the lens is just as good a tool for portraiture and other scenes that isolate a subject from its surroundings. It’s a shame that the lens doesn’t support rear teleconverters, but we have no real gripes otherwise, so the 200mm F2 DG OS Sports earns our Editors’ Choice award.

More Youtube reviews:

Massive Labor Day Savings: Huge Discounts on Storage & Accessories!

The Labor Day Deals are now running on those special pages at BHphoto, Amazon and Adorama. You save on a ton of storage:

L-mount deals:

Storage and card deals:

L-mount news roundup


Is the Brightin Star 28mm Worth It? (Or is cheaper better?)

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Panasonic Lumix S1 II Praxistest – Vollformat-Hybridkamera für Foto & Video (Foto Leistenschneider)
Lumix S 24-60mm f/2.8 – The Zoom Lens I Can’t Put Down (Pav SZ).
10 Things You Didn’t Know About Your LUMIX Cameras (Matthew Dangyou)
TinType Portraits, Matthew Stella Keeps Traditonal Techniques Alive (42West)
I’ve owned every single Lumix G Series and S Series camera – Current lineup (Reddit).
The Future of Filmmaking: Bild Expo 2025 (Explora)

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Sigma BF – I Got Fooled!


The Everything LUMIX S9 Podcast (Q&A Answered!)

2024 Global Camera Shipments: Panasonic Rises

The Nikkei Industry Map 2026 has revealed the 2024 camera market share by units for each manufacturer.

  1. Canon: 3.53 million units (43.2%)
  2. Sony: 2.33 million units (28.5%)
  3. Nikon: 960,000 units (11.7%)
  4. Fujifilm: 740,000 units (9.0%)
  5. Panasonic: 280,000 units (3.4%)
  6. OM Digital: 160,000 units (1.9%)
  7. Ricoh Imaging: 70,000 units (0.8%)

In 2023 the numbers were as following:

  1. Canon: 3.34 million units (46.5%)
  2. Sony: 2 million units (27.9%)
  3. Nikon: 810,000 units (11.3%)
  4. Fujifilm: 430,000 units (6.0%)
  5. Panasonic: 260,000 units (3.6%)
  6. OM Digital: 180,000 units (2.5%)
  7. Ricoh Imaging: 60,000 units (0.8%)

Basically all manufacturers except OM Digital managed to increase the numbers of cameras sold. In general global shipments of digital cameras in 2024 were up for the first time in seven years. Panasonic sold MORE cameras but decreased the market share by 0,2%.

via DClife