Phototrend interview with Panasonic: Small compact lenses for the S9 are in development

The French magazine Phototrend had a chat with MR. Toshiyuki Tsumura , Executive Vice President and Director of Panasonic ‘s Imaging Business Unit. Here are a couple of take always:
About the Lumix financial he didn’t say much:
the performance of our Imaging division is steadily improving globally.
In terms of investment and R&D, what share does Micro 4:3 represent today compared to full-frame?
Our core strategy is to meet the diverse needs of creators with two mounts: full-frame and micro 4:3, each with distinct features. From an R&D and investment perspective, we will develop and evolve the latest technologies common to both systems, with the exception of the image sensor. We want to improve the development of both systems in the long term, offering full format for those looking for great expressiveness and 4:3″ for those looking for mobility and speed.
Compact L-mount lenses coming:
I believe it is important to enhance the full-frame lens lineup and develop compact lenses suitable for the small Lumix S9 body for now.
About developing new fixed lens cameras with large sensors:
As compact cameras with integrated lenses become more popular, we will continue to consider user needs in this category.
L-mount news roundup
LUMIX S5iiX VS S1Rii
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Sigma BP Makes the Case for Minimalism Over Everything (ThePhoBlographer).
Panasonic Lumix S1R II Review (Photographyblog).
Best and Worst Camera Accessories Ranked (Matti Sulanto).
Panasonic Lumix S9 vs. Sigma BF [Deutsch] by ValueTech.
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Just announced: New TTArtisan 35mm T/2.1 Dual Bokeh Cine Lens
TTartisan announced this dual bokeh Cine L-mount lens you can preorder at BHphoto, Amazon, TTartisan, FotoErhardt.
Here is a review that explains what’s so unique with this lens:
POLL: Would you buy the S1II, S1IIx(?) and fast f/2.0 zoom.

I am still working to collect reliable info on the May 13 announcement. So if you have rumors to share use this contact box, Signal, Telegram, or contact me via lrumorscameras@gmail.com. Thanks!
This is the rumored/speculated gear (still to be confirmed, so please keep this in mind):
My hope is that there will be also this surprise. But probably this camera is coming in a later moment only 🙁
The Japanese shop Mapcamera has published the 20 best-selling cameras of the last 12 months

Mapcamera shared the top 20 best-selling cameras from April 2024 to the end of March 2025. Only one L-mount camera made it into the top:
- Fujifilm X100VI
- Sony a7CII
- Fujifilm X-T50
- Nikon Zf
- Fujifilm X-T5
- Canon EOS R5 Mark II
- Nikon Z6III
- Ricoh GRIIIx
- Sony a7IV
- Canon EOS R6 Mark II
- Nikon Z50II
- Nikon Z8
- Sony a7RV
- Fujifilm X-M5
- Ricoh GRIII
- Panasonic LUMIX S9
- DJI Osmo Pocket 3
- OM SYSTEM OM-1 Mark II
- Nikon Zfc
- Sony ZV-E10
And here are the top 20 of the USED camera sales:
Surprise: Panasonic will announce two cameras and one lens on May 13?
I am 100% certain that on May 13 Panasonic will have a major announcement. I am yet not 100% sure about what to expect but I now got more solid hints about three new products:
- New Lumix S1 successor: Possibly with the same 24Mp partially stacked sensor of this camera. 50fps, 4k60p uncropped.
- A “different” version of this camera: Maybe something like a Lumix S1IIx for more heavy video use?
- New standard zoom lens with fast aperture as teased on the Lumix roadmap: 24/28mm to 60mm. Aperture f/2.8 or even a crazy f/2.0?
This information has yet to be confirmed, but overall I think it’s unlikely that we’ll get an S1HII or a compact cine L-mount camera without an EVF. If you have more info about the May 13 announcement Share rumors here: this contact box, Signal, Telegram, or contact me via lrumorscameras@gmail.com. Thanks!
So guys, if it’s the S1II (and S1IIx) and the new fast zoom lens we get… would you be happy with it? Let me know in the comments section!
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