Next week Panasonic will launch a teaser for a major January camera announcement?

While I’m almost certain that “something” will be announced next week… but I’m still completely unsure what exactly is coming. For sure we know that Panasonic has filed for a new camera in Asia, so something will be coming soon anyway. But it’s strange to get an announcement just before Christmas, so I don’t think we’ll get a new full-frame S camera. Yesterday a new source told me that there will be a new TZ compact camera. But I also heard this from another (again new) source:

The incoming announcement from Lumix is a teaser for multiple cameras that will be announced in January

Again, these are rumors from new sources, so this could also be complete garbage. Nevertheless, we can hope that this source is spot on 🙂

Will Panasonic announce a new Lumix TZ compact camera next week?


Image on top shows the Lumix TZ70

As you know, Panasonic will make an announcement next week. I don’t think we will get something big like an S1HII or S1rII. It has never happened before that we have announced such a big camera a week before Christmas 🙂

A new source just told me this:

Next week’s announcement will be a Lumix TZ compact camera to compete against Canon SX740HS and G7X series. Stock towards end of Q1 next year.

Even though it’s a new source and we can’t be sure he’s right, I think this would make a lot more sense than an S camera announcement.

Sigma is developing a telephoto lens that “has never existed before”

Kazuto Yamaki, the CEO of Sigma, recently shared his thoughts on the company and the photography industry in an insightful, honest, and thought-provoking discussion. The conversation is well worth watching!

At the very end, he offered an intriguing sneak peek: Sigma is developing a telephoto lens like no other. Yamaki hinted that this new lens could be a game-changer for sports and wildlife photographers, saying it’s something they might find very exciting.

While the specifics remain a mystery, a few unique Sigma patents from recent years come to mind, such as:

  • 60-700mm f/4.5-7.4
  • 50-500mm f/4.5-6.5

It’s unclear if this new lens aligns with these designs, but it’s certainly an exciting prospect. What do you think—or hope—Sigma will unveil in 2025? Share your thoughts in the comments!