You can now install the new Panasonic LUMIX Lab

You can now install it from the Google Play store.

Our read Ryan told me:

After playing with it I see the app gives you the ability to share any downloaded LUTs using the standard Android share menu. This means you can email them or upload them to cloud storage like Google Drive. Then you can use them in desktop apps (Photoshop, Resolve, etc) or copy them to cameras not currently supported by the Lab App. 

Big marketing fail: Panasonic has used Stock photos shot on other camera to promote the new Lumix S9

FukuiAsobiWeb spotted quite an incredible marketing mistake made by Panasonic. The company used stock photos shot on Canon/Nikon and other Panasonic cameras to promote the new Lumix S9 (see the example above shot on the Canon EOS 5DsR). While Panasonic disclosed that not all images were shot on the S9 this is a major fail. The good news is that Panasonic Japan was quick in responding and issued the following note (google translated at the bottom).

My take, other companies did this ins the past, so this is not an “exclusivity” from Panasonic. But my position on this is clear: Always use images shot on the camera fro two reasons:

  1. Rarely somebody reads the notes in a long press text and production page
  2. And it damn looks bad if you need images shot on other cameras to promote your new camera!

The Press text from Panasonic (google translated)

About the images on the LUMIX S9 product website
We have received a number of enquiries about the images used on the product website for the new LUMIX S9 full-size mirrorless interchangeable-lens camera.
We have received a number of inquiries regarding the images used on the LUMIX S9 full-size mirrorless camera website.
The images used on the product website to introduce functions and scenes were partially licensed images from a stock photo service.
In addition to insufficient consideration of whether the images were appropriate for the product pages of a camera that generates creativity
In addition, the annotations on the website were in a location and with content that was difficult for customers to understand, as they were not taken with the new product.
We take your comments seriously and have changed our mind,
We will make the content easier to understand and communicate with users in a user-friendly manner.
As a camera manufacturer, we will strive to meet your expectations,
We will discuss a review of the content of the LUMIX website so that we can meet your expectations as a camera manufacturer.
We would like to take this opportunity to express our sincere condolences to our loyal customers and to all LUMIX fans and camera enthusiasts,
We are very sorry for the anxiety and concern this situation has caused to our loyal customers, LUMIX fans and camera enthusiasts,
We are very sorry for the anxiety this has caused to our loyal customers, LUMIX fans and camera fans.
All of us involved promise to face everyone more sincerely and make changes,
We will renew our commitment.

P.S.: If you ask yourself WHY such a mistake could happen, the answer is easy: the marketing budget is small and the use of stock photos is cheap.

 

 

The Samyang 24mm and 35mm f/2.8 pancakes are the perfect fit for the Lumix S9

The new Panasonic Lumix S9 is a nice camera but so far we lack in the availability of compact and still relatively fast autofocus pancake lenses. Our best hope ot get them quick is Samyang. They will soon launch a bunch of L-mount version of their current E-mount autofocus lenses. This will include the 24mm f/2.8 and 35mm f/2.8 pancake lenses. I have no rumored release date but I hope they are coming between summer and autumn.

World’s first f/1.8 AF FF zoom: First leak image of the new Sigma 28-45mm f/1.8 lens

Image shows the E-mount version

On June Sigma will announce the world’s first Full Frame Autofocus zoom lens veer made. It’s the Sigma 28-45mm f/1.8 DG DN ART. I don’t know the pricing of the lens but I got a first image and also the info about the weight: Just barely under 1kg. Filter size is 82mm.
This is a sort of Full Frame version of the epic 18-35mm f/1.8 APS-C lens that in FF terms was a 27-54mm f/2.75 lens. The new FF lens will be shorter at the tele end but also be truly much faster. What do you think about this lens?

How to share rumors:
If you happen to know more details about those cameras/lenses drop me a message at sonyalpharumors@gmail.com or use this anonymous contact box. Thanks!

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