DJI to Shake Up L-Mount? Full Frame Camera Rumored for September 15

And here we go again — fresh DJI mirrorless camera rumors are making the rounds! While nothing is confirmed yet, here’s what’s currently being whispered…

  • DJI mirrorless camera will be announced on Sept 15
  • It is a Full Frame L-mount camera
  • Boxy shape like the Sony FX3
  • integrated electronic viewfinder in the corner of the camera
  • Hasselblad X2DII color science and menu interface

The spruce didn’t want to share specs yet but I guess it could use the 44MP sensor of the DJI Ronin or the partially stacked sensor of the Lumix S1II.

To be clear, this is still a wild rumor — and it’s been floating around since last year. So take it with a grain of salt.
But if it turns out to be true, it would be huge news for the entire L-Mount alliance — bringing a bold, innovative player like DJI into the mix.

What do you think? Could this actually happen?


Source: DJI-rumors.com and DJI Facebook group

It’s official: Viltrox joined the L-mount alliance!

Chinese lens manufacturer Viltrox has officially joined the L-Mount Alliance, becoming the 10th member of the group originally formed by Leica, Sigma, and Panasonic in 2018.

While no new L-mount lenses were announced today, it’s likely that Viltrox will soon adapt several of its popular E-mount lenses to native L-mount versions. Stay tuned!

Massive Labor Day Savings: Huge Discounts on Storage & Accessories!

The Labor Day Deals are now running on those special pages at BHphoto, Amazon and Adorama. You save on a ton of storage:

L-mount deals:

Storage and card deals:

L-mount news roundup


Is the Brightin Star 28mm Worth It? (Or is cheaper better?)

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Panasonic Lumix S1 II Praxistest – Vollformat-Hybridkamera für Foto & Video (Foto Leistenschneider)
Lumix S 24-60mm f/2.8 – The Zoom Lens I Can’t Put Down (Pav SZ).
10 Things You Didn’t Know About Your LUMIX Cameras (Matthew Dangyou)
TinType Portraits, Matthew Stella Keeps Traditonal Techniques Alive (42West)
I’ve owned every single Lumix G Series and S Series camera – Current lineup (Reddit).
The Future of Filmmaking: Bild Expo 2025 (Explora)

Share rumors here:  this contact box, Signal, Telegram, or contact me via lrumorscameras@gmail.com. Thanks!
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Sigma BF – I Got Fooled!


The Everything LUMIX S9 Podcast (Q&A Answered!)

2024 Global Camera Shipments: Panasonic Rises

The Nikkei Industry Map 2026 has revealed the 2024 camera market share by units for each manufacturer.

  1. Canon: 3.53 million units (43.2%)
  2. Sony: 2.33 million units (28.5%)
  3. Nikon: 960,000 units (11.7%)
  4. Fujifilm: 740,000 units (9.0%)
  5. Panasonic: 280,000 units (3.4%)
  6. OM Digital: 160,000 units (1.9%)
  7. Ricoh Imaging: 70,000 units (0.8%)

In 2023 the numbers were as following:

  1. Canon: 3.34 million units (46.5%)
  2. Sony: 2 million units (27.9%)
  3. Nikon: 810,000 units (11.3%)
  4. Fujifilm: 430,000 units (6.0%)
  5. Panasonic: 260,000 units (3.6%)
  6. OM Digital: 180,000 units (2.5%)
  7. Ricoh Imaging: 60,000 units (0.8%)

Basically all manufacturers except OM Digital managed to increase the numbers of cameras sold. In general global shipments of digital cameras in 2024 were up for the first time in seven years. Panasonic sold MORE cameras but decreased the market share by 0,2%.

via DClife