New Zhong Yi Optics Mitakon 55mm f/2.8 1-5x Macro L-mount lens
Mitakon announced this massive new Macro lens you can preorder for $399 on their official store (Click here).
Mitakon announced this massive new Macro lens you can preorder for $399 on their official store (Click here).
The new Kolari clip-in filters are now available at Kolarivision.com. They will soon be available at BHphoto too:
Our Kolari Magnetic Clip-In Filters for Panasonic Lumix (L-Mount) deliver pro-level optical performance in a compact, convenient format.
Mounted behind the lens, this system eliminates the need to buy multiple filter sizes for different lenses. Whether you’re shooting cinematic infrared, dramatic long exposures, or creative in-camera effects, you get the freedom to switch lenses without swapping filters.
Each filter is crafted from Kolari’s premium optical glass and housed in a precision CNC-machined aluminum magnetic frame. Designed for maximum lens compatibility, they integrate seamlessly with your existing setup and can even be paired with front-mounted filters for added flexibility—all while preserving outstanding image quality.
LLano announced this curious looking new High Speed card reader case you can get now on Amazon US&EU.
LUMIX S1ii vs S5iiX – Is CHEAPER better?
Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Ready Creator One: Efficient Filmmaking in a Shifting Industry: Bild Expo 2025 (Explora)
Summer Photography Survival Guide: Stay Cool & Keep Your Gear Safe (42West)
LUMIX Live: Just Chatting
The Panasonic LUMIX S9 and 18–40mm: A Full-Frame Camera Perfect for Everyday Use (PetaPixel).
Forget Video. Lumix S1RII is a Pure Photography Beast! (Pav SZ).
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You have few hours left to grab the Peak Design Pro Tripod on Kickstarter (Click here). It has over 5,000 backers and collected over 4 million dollars!
One more project: Popular YouTuber Michael The Maven has just launched the new MAVEN Filters – WAVE 3 on Kickstarter (click here).
Today I’m excited to share news about two world’s first lenses that Sigma will announce soon:
Sigma 135mm f/1.4 – The BOKEH King
Sigma 20-200mm – The TRAVEL King
Let’s break it down:
This is a Full Frame Autofocus lens launching for Sony E and Leica L mount cameras — and nobody has ever done anything like this before. The closest we’ve seen is the manual focus Mitakon 135mm f/1.4, which was large, heavy, and optically underwhelming.
The new Sigma will be the spiritual successor to the legendary Sigma 105mm f/1.4 (still available at B&H), but with even more extreme bokeh thanks to the extra 30mm of reach. Compared to a classic 85mm f/1.4, this lens offers several advantages — and one small trade-off:
Extreme Bokeh: At a subject distance of 3 meters, an 85mm f/1.4 gives you ~9.8cm depth of field, while the 135mm f/1.4 delivers an incredible ~2.8cm.
More Discreet Shooting: You don’t have to be right on top of your subject to get a creamy, bokeh-rich shot.
Easier Background Separation: Even distant subjects get a beautifully blurred background.
Indoor & Low-Light Performance: Sports shooters may find this lens offers just enough telephoto reach to be useful, while f/1.4 allows shooting in challenging lighting like concerts or indoor sports. Switch your camera to APS-C mode, and you effectively get a 200mm f/1.4 field of view.
Another Full Frame Autofocus lens is coming for Sony E and Leica L mount cameras — and it’s something we’ve never seen before. Most travel zooms are 28-200mm (like this Tamron) or 24-200mm, but starting at 20mm changes the game. That ultra-wide end makes it perfect not only for travel and landscape work, but also for vloggers, bloggers, and selfie shooters. In short: this could be the one lens to rule them all. I do not have the aperture info yet…my guess is that it’s going to be f/3-5-6.3.
When will they be announced?
I don’t yet have images, pricing, or an exact release date for either of these lenses. What we do know is that on August 19, Sigma will announce the 12mm f/1.4 (APS-C), the 200mm f/2.0, and possibly the new 35mm f/1.2 II. The two lenses I revealed today might arrive a little later — potentially as late as September.
I hope to get the full final info (and possibly images) soon. In the meantime let me know if you are going to buy the ultimate BOKEH lens!
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Share rumors here: this contact box, Signal, Telegram, or contact me via lrumorscameras@gmail.com. Thanks!
Save $50 on the lens sold by BHphoto (Click here).
Here are all the new L-mount deals you cannot miss:
Storage and card deals:
