On May 31 Panasonic will have a very BIG product announcement. It’s said to be about a new “LUMIX” cine gear. I have no details yet if this is a new GH6 or S1S video oriented camera. But for sure it’s going to be something exciting and not a small announcement!
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Lenstip had a short chat with Sigma CEO Yamaki. He made it clear that Sigma might do APS-C L-mount cameras too. And he doesn’t rule out the possibility to use “regular” Bayer sensors on future cameras. But of course their first FF camera will be Foveon and be launched in 2020.
Personal View reports this:
My source told that on latest meeting it had been revealed that grand plan can be to shift all of consumer imaging product to be under Leica brand within 2 next years, with departments still mostly residing in Japan. Pro will remain in Panasonic.
Panasonic want to reposition all product as being premium, elite focused ones. Same as new S1 and S1R cameras and lenses.
Choosing L mount had been part of this same strategy.
Shifting all to be under Leica brand can be necessary due to more price hikes planned ahead, especially this considers lenses.
Also sales and preorder number more correspond to niche brand like Leica already.
My source is not sure about GH lineup future, but it can even fall as victim of big management decisions or can be transferred to pro department.
Note – it is management talks, not final decision!
Your thoughts on this?
Panasonic has scheduled a NAB show press event for April 7, 2019 – 1:00pm Las Vegas time. I got no info about that event so far. But this could be a good chance to unveil the next S1S cinema oriented L-mount camera. Soemthing that can compete against the Sony A7s series…
The eleven lenses Sigma has announced at the CP+ show are “only” L-mount modified version of the curren Sony E-mount lenses. But in this interview released at Cinema5D Sigma Ceo Yamaki-san confirmed they are developing brand newly designed specific L-mount lenses. And the good news is that the first of those lenses will be released in 2019 already!
Full info at Leica.com.