Leica registered a new camera in Indonesia…what is it?

Leica registered a new camera model with the code “3403” in Indonesia. This means a new camera will be announced within the next 2-3 months. Don’t think this is a new L-mount camera althaugh I would be cool with a new APS-C L-mount camera from Leica 😉

More likely this is a new M12 or even more surprising…a new S mirrorless medium format camera.

Surprise: Leica could be sold to a Chinese company

Blackstone Group and the Kaufmann family are considering selling a controlling stake in Leica for approximately €1 billion. Potential buyers include HSG (Hony Capital, formerly Sequoia China) and Altor Equity Partners.

A bit of history:

Leica sold a 44% stake to Blackstone in 2011 for €130 million (US$179 million). Blackstone invested in 2011 to help the brand expand internationally, particularly in the Asian market. Since then, the company has successfully transformed from a niche manufacturer into a broader luxury brand.

As an European I understand partnerships are necessary. Still it’s sad to see such an important legacy company being sold abroad. But China is the new force in the photography world and I suspect that in 10 years from now most camera and lens companies will be made and owned by Chinese manufacturers.

L-mount news roundup


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Insta360 CEO is teasing the launch of a new APS-C mirrorless system camera: What if it’s L-mount?

The CEO of Insta360 just posted this image of what appears to be a completely new INSTA360 camera. His text going along the image was “向新的焦段出发” (Heading towards new focal lengths).

Key Identifiers & Specs (from the image and leaks):

  • Aperture: The screen clearly shows an f/1.8 aperture.

  • Form Factor: It appears to be a fixed-lens compact camera or a compact mirrorless system designed to compete with the Fujifilm X100 series or the Sony ZV-1/Vlog series.

  • UI/Interface: The screen layout (showing the [9999+] shot counter and A mode) is an evolution of the Insta360 Ace Pro interface, including a large flip-up touchscreen.

  • Body Design: The camera has a distinct tan/beige rugged casing in the photo (which may be a prototype skin or a “Desert Edition”). It features physical control wheels for aperture and exposure compensation, a first for the brand.

If this is going to be a mirroless camera with APS-C sensor…will it be fixed lens or have a mount? If it’s a mirrorless camera it would make sense for them to join the L-mount system as this would give them instant access to a ton of lenses. What do you think about this rmeote possibility?