Dpreview interviewed the Lumix Imaging Business Unit Director

Dpreview had a chat with the Director of the Lumix Imaging Business Unit, Mr. Toshiyuki Tsumura. Here are a couple of statements he made:

  • I believe the demand for shooting both videos and photos with a single camera and sharing them as works of art is underpinning the overall demand.
  • Real Time LUT, which has expanded the LUT function to stills, has received high praise for its ability to enjoy colors in both video and still images and is driving sales,
  • Our basic stance is to become a manufacturer that can provide a wider range of value to our customers as a system with an open platform
  • We recognize that camera smartphone apps are becoming one of the most important workflows, especially for young creators. Smartphones are excellent when it comes to the workflow of taking pictures and sharing them immediately, but cameras are superior when it comes to the quality of the work.
  •  In order to widely spread mirrorless cameras for streaming, I believe it is important to innovate UX from seamless connection to smartphones, high-speed WiFi, and up to editing and streaming.

I believe that the first company to make mirrorless cameras as easy to use as smartphones will win a large share of young content creators. This aspect is now much more important than the megapixel or sensor size competition! What do you think?

TTartisan announced a “non Tilt & Shift” version of their 100mm f/2.8 macro lens.

As you know TTartisan is offering a 100mm f/2.8 Tilt Shift 2x macro lens at TTartisan store, Pergear shop and Amazon worldwide store.(400$ / 499 euros).

Today TTartisan announced they will soon launch a “non tilt-shift” version that should be more affordable. There is no reorder option yet but the lens will be available in all different mount version (E / X / Z / RF / L / GFX / EF / F)

 

Sigma CEO Yamaki says FP sales are picking up again and he wants to “evolve” the FP lineup

Sigma’s “SIGMA fp” mirrorless camera series experience event, “fp hour,” was held in Shibuya, Tokyo on Saturday, June 1st. At that even Sigma CEO Yamaki had a chat with DC.watch journalists.

He said that the Sigma FP sales are lately increasing in Japan and also a tiny bit in China. The Sigma team cannot find a clear reason for the sudden increase in sales over the past year.

Regarding the future strategy for the SIGMA fp series, President Yamaki commented, “It hasn’t been decided yet, but basically we want to evolve it.” President Yamaki emphasized that there is potential in the SIGMA fp concept of compactness, simplicity and expandability, and said, “We want to continue to pursue this in the future.”