Surprise Reveal: Panasonic Teases New Product Launch for October 17!

Panasonic has officially begun teasing a new product announcement for October 17. Usually teasers like this are for a camera and not so much for lens announcements. Only two possible cameras come to mind for this announcement:

If you know what this could be Share rumors here:  this contact box, Signal, Telegram, or contact me via lrumorscameras@gmail.com. Thanks!

UPDATE: Panasonic made the video private. Here is the screenshot:

Some Amazon Prime Day Deals that are still running today: Save big on Sandisk-Nextorage storage and cards!

Some Prime Days that are still running today! You can find the deals on those pages: External storage deals, SD card deals, CFexpress cards, Lumix deals. Here is selection of hot deals:

External storage:

SD cards:

Accessories:

Raid:

Lumix cameras:

 

Inside Sigma’s Vision: LensVid Interviews CEO Kazuto Yamaki at IBC 2025

Lensvid sat down with Sigma CEO Kazuto Yamaki — here are a few key takeaways:

1. 2025 Lens Lineup

  • Nine new autofocus lenses: 200mm f/2, 12mm, 17–40mm, 300–600mm, 135mm f/1.4, 20–200mm, plus two cine zooms (28–105mm, 28–45mm).
  • Small, motivated R&D team of photographer-engineers; long tenures enable efficient development.
  • Market is saturated; innovation is essential for adoption and survival.

2. 135mm f/1.4 Highlights

  • First 135mm f/1.4 AF lens on the market, about 1.4 kg.
  • Challenge: top optical quality while keeping size and weight reasonable.
  • No optical stabilization; relies on camera IBIS which performs well up to ~150–180mm.

3. 20–200mm Zoom

  • Versatile travel range starting at a very wide 20mm; addresses users accustomed to smartphone wide angles.
  • Aim: high optical quality with useful close-focus at some focal lengths.

4. Cine Lenses (Autofocus)

  • Two AF cine zooms (28–105mm and 28–45mm) inaugurate a mirrorless-focused cine line.
  • No immediate plan for cine primes, but strong customer interest may influence future development.
  • May reuse still-lens optics if they satisfy video needs (e.g., minimal focus breathing).

5. AI and Industry Outlook

  • Current AI termed “baby AI”; role will grow but creativity remains human-led.
  • AI creates from existing data; truly new, innovative work still requires human creators and real cameras.

Key Takeaway: Sigma is aggressively innovating with passionate engineers, launching bold optics while keeping human creativity at the core.

Amazon US Prime Day ends tonight — don’t miss these fresh deals from Adobe, Nextorage, Lexar and more!

Amazon Prime deals will end on midnight at Amazon US and Amazon Canada. in EU at Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon SWE, Amazon PL. In Asia/Oceania at Amazon Australia.

Additional deals not mentioned before:

General pages you have to check out:

Selected list of hot deals:

The Hidden Amazon Prime Deal Nobody Talks About — 35% OFF reconditioned Cameras & Lenses & Accessories!

Reminder: Amazon Prime deals now live at Amazon US and Amazon Canada. in EU at Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon SWE, Amazon PL. In Asia/Oceania at Amazon Australia.

HOT!!!! Nobody reported this -> superhot Amazon Prime Deal: 35% on a lot of reconditioned gear (Click here and than use the search bar for “Lumix” or other gear!) All stuff comes with 90 day warranty from Amazon!

Accessories:

The Amazon US Prime Deals are now live! Save big on L-mount cameras and on a ton of accessories and storage!

Amazon Prime deals now live at Amazon US and Amazon Canada. in EU at Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon SWE, Amazon PL. In Asia/Oceania at Amazon Australia.

General pages you have to check out:

Selected list of hot deals:

European Amazon Prime Deals are now live: Save big on L-mount gear, storage and accessories!

The European Amazon Prime deals are now live at Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon SWE, Amazon PL. In Asia/Oceania at Amazon Australia. In America at Amazon US and Amazon Canada.

The hottest deal for our readers in detail:

Amazon Deutschland:

Amazon UK:

Amazon FR:

Amazon IT:

Amazon ES:

Personal deals I grabbed: